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Tuesday, June 27 • 9:00am - 5:00pm
Pre-Conference Symposium 1: Creating and Capturing Value in the MEMS and Sensors Ecosystem

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This pre-conference symposium presented by MEMS & Sensors Industry Group (MSIG) will provide an overview of the MEMS and sensors industry including a highlight of current trends, opportunities and challenges to maximizing value.  Topics will cover the hardware to generate the data but also delve deeper into the world of sensor algorithms, machine learning and data analytics, which are hot areas today to provide rich end to end solutions.

According to a research conducted by Yole Développement, the worldwide MEMS market in 2014 was more than US$11 billion, growing to reach $20 billion by 2020 with 30 billion shipped units. MEMS and sensors are already ubiquitous. Companies in the MEMS and sensors supply chain are plentiful, competitive, and innovative. As threats of commoditization, consolidation and competition increase, the impetus to gain as much value from MEMS and sensors is increasing.

Companies are positioning themselves as both hardware and software providers, selling chips along with the algorithms and sensor fusion to enable system integration, maximize value, and remain competitive. Some are calling it a “new virtuous cycle” wherein companies are using less silicon and more brain. Sensor companies are looking for opportunities to exploit the data analytics of sensor data and participate in that revenue potential as well as utilizing sensor fusion to reduce power consumption requirements and maximize performance. Understanding how to create and capture the value in the MEMS and sensors ecosystem is becoming increasingly important.

How do companies innovate to make integration easier and create higher revenues?  What verticals provide the biggest opportunity for growth? What challenges to value exist across the markets? Which companies are blazing the trail for innovation and revenue generation and how are they doing it? How can traditional semiconductor companies also participate in this explosive growth of MEMS & Sensors, particularly in the Internet of Things? What is unique to the MEMS and sensors ecosystem? Come to the MSIG pre-conference symposium to learn how to increase collaboration, innovation, investment and understanding of MEMS and sensors’ diverse value-add. 


  • 9:00am-9:15am Welcome & Introduction Frank Shemansky, Chief Technology Officer, MEMS & Sensors Industry Group
  • 9:15am-9:45am Achieving Medical Accuracy for a Module Sensing All Five Vital Signs in a Smartphone Mark-Eric Jones, CEO, Leman Micro Devices SA
  • 9:45am-10:15am Sensing for Independent Living Michelle Kelsey, Motion Sensors Product Line Manager, NXP Semiconductor
  • 10:15am-10:30am Break
  • 10:30am-11:00am Development of MEMS-based Capacitive Ultrasonic Transducers - Technology, Applications and Perspectives for Ultrasonic Sensing Marco Kircher, Fraunhofer Institute for Photonic Microsystems IMPS
  • 11:00am-11:30am A Miniaturized Ion Sensor for Detection in Fluids Arye Lipman, Alliances Manager, imec
  • 11:30am-12:00pm Case Studies on Bringing Advanced MEMS Technologies from Concept to Market Marcellino Gemelli, Director of Global Business Development, Bosch Sensortec GmbH
  • 12:00pm-1:00pm Lunch
  • 1:00pm-1:30pm Leveraging MEMS Technology for IoT Based Predictive Maintenance Abhinav Khushraj, Co-Founder, Petasense
  • 1:30pm-2:00pm Sensors for IoT: What is the Value for Sensors Makers?  Brian O’Rourke, Senior Principal Analyst, Consumer Devices and MEMS & Sensors, IHS Markit 
  • 2:00pm-2:30pm Advantages of a System Level Testing Approach for MEMS Devices with Flexible Interface Options Klemens Kodalle, SPEKTRA GmbH Dresden
  • 2:30pm-2:45pm Break
  • 2:45pm-3:15pm Concept to Clinic: A Journey in Entrepreneurship with Tissue Integrating Sensors for Mobile Health Monitoring Natalie Wisniewski, Ph.D, Founder and CTO, Profusa
  • 3:15pm-3:45pm Riding the Third Wave Peter Hartwell, Ph.D. - Senior Director of Advanced Technology, InvenSense/TDK
  • 3:45pm-4:45pm Creating and Capturing Value in the MEMS and Sensors Ecosystem Moderator: Alissa Fitzgerald, Ph.D., A.M. Fitzgerald & Associates Panelists: Mark-Eric Jones, Leman Micro Devices SA, Abhinav Khushraj, Petasense, Michelle Kelsey, NXP Semiconductor and Natalie Wisniewski, Ph.D, Founder & CTO, Profusa
  • 4:45pm-5:00pm Closing Remarks Frank Shemansky, Chief Technology Officer, MEMS & Sensors Industry Group

This Pre-Conference Symposium is organized and moderated by MEMS & Sensors Industry Group. 

avatar for Marcellino Gemelli

Marcellino Gemelli

Director of Global Business Development, Bosch Sensortec GmbH
Marcellino Gemelli is currently based in Palo Alto (CA) responsible for business development of Bosch Sensortec's MEMS product portfolio.  He received the ‘Laurea’ degree in Electronic Engineering at the University of Pavia, Italy while in the Italian Army and an MBA from MIP... Read More →
avatar for Peter Hartwell

Peter Hartwell

Senior Director of Advanced Technology, InvenSense/TDK
Dr. Peter G. Hartwell is Senior Director of Advanced Technology at InvenSense/TDK. Peter has extensive experience in commercializing silicon MEMS products, working on advanced sensors and actuators, and specializes in MEMS testing techniques. Prior to joining InvenSense, Peter spent... Read More →
avatar for Mark-Eric Jones

Mark-Eric Jones

CEO, Leman Micro Devices SA
Mark-Eric Jones is CEO of Leman Micro Devices SA. He is an experienced British entrepreneur with over 30 years in CEO roles in high-tech companies, over 12 years’ executive experience in Silicon Valley private and public companies and 10 years as CEO in Switzerland.  He has a track... Read More →
avatar for Michelle Kelsey

Michelle Kelsey

Motion Sensors Product Line Manager, NXP Semiconductor
avatar for Abhinav Khushraj

Abhinav Khushraj

Co-Founder, Petasense
avatar for Marco Kircher

Marco Kircher

Environmental Sensing / Ultrasound-CMUT, Fraunhofer Institute for Photonic Microsystems IPMS

Klemens Kodalle

Product Manager Device Testing, SPEKTRA GmbH Dresden
avatar for Arye Lipman

Arye Lipman

Alliances Manager, imec
avatar for Brian O'Rourke

Brian O'Rourke

Senior Principal Analyst, Consumer Devices and MEMS & Sensors, IHS Markit
avatar for Natalie Wisniewski, Ph.D

Natalie Wisniewski, Ph.D

Founder and CTO, Profusa

Alissa Fitzgerald, Ph.D

A.M. Fitzgerald & Associates
Dr. Fitzgerald founded A.M. Fitzgerald & Associates, LLC (“AMFitzgerald”), a MEMS and sensors solutions company, in 2003. She has over 20 years of engineering experience in MEMS design, fabrication, and product development, and has personally developed more than a dozen MEMS devices... Read More →
avatar for Frank Shemansky

Frank Shemansky

Chief Technology Officer, MSIG
Frank has enjoyed multifunctional roles from groundbreaking R&D to technical business development over a span of 25 years. Focus has been on MEMS, sensors, and semiconductor systems including both hardware and software for consumer, medical, automotive, industrial, and aerospace applications.Dr... Read More →

Tuesday June 27, 2017 9:00am - 5:00pm PDT
Meeting Room 212AB